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How will you know if you Smiggle product is an original?

Smiggle prides itself on quality, creativity and attention to detail (it’s kind of our thing). Genuine Smiggle products should never have misprints, uneven badges or incorrect branding. The Smiggle logo should always look clear and authentic.

Materials and finishes should feel sturdy, well made with smooth internal linings and neat even stitching. Everything is designed to work together too – for example, Smiggle food containers are made to fit neatly inside Smiggle backpacks.

Inside a bag, you should find a securely attached label with details such as the product style and care instructions. Missing labels, fuzzy printing or unclear information are usually a sign something’s not quite right.

If you’re unsure if you’re dealing with a genuine Smiggle seller, you can contact us at customerservice@smiggle.com.au

How to spot a fake Smiggle Product

If you’ve bought your Smiggle product online or at a store and on closer inspection you’ve noticed that something’s not quite right, please note the following warning. Unfortunately, there are many non-reputable sellers of Smiggle products out there, so if you did not purchase from a trusted retailer or stockist, then you may have been sold a fake product.

Luckily, there are a few key ways to spot a fake Smiggle product before you buy or to try and get a refund from your seller.

  • Review branding and logos – is the font, spacing and placement correct? 
  • Examine material, stitching and finishes – are the fabric and applied finishes the same as an authentic Smiggle product, is the internal lining rough, is the stitching uneven?
  • Look at labels and tags – is the font, spacing and placement of text on labels and tags the same as an authentic Smiggle product? Are the internal labels securely attached?
  • Review barcode, line and SKU numbers, check both external and internal product tags and labels, do they match, look correct?
  • Check packaging and accessories – are there manufacturing features that have been missed or does the packaging have low-quality printing?
  • If an online order comes with a white plastic shopping bag with Smiggle branding on it, it’s a fake. We do not use these bags for any online orders. 

Smiggle’s IP

Smiggle is the owner of certain registered trade marks globally, including the Smiggle word trade mark and the trade marks set out below:

Logos

In addition, Smiggle creates original artwork on its product, which are protected by copyright. Smiggle’s official websites also display product images & product descriptions which are owned by Smiggle and are also protected by copyright.

Smiggle vigilantly protects its brand, including its trade marks, copyright designs and images.

None of Smiggle’s trade marks and copyright works can be used without Smiggle’s consent. Exploiting or damaging the reputation of these trade marks and copyright works constitutes a violation of Smiggle’s rights.

Warning!

To avoid fraud or scam activity, including buying fake/counterfeit Smiggle products, only shop from authorised Smiggle channels. Shopping from unauthorised channels means your credit card and personal information could be at risk. We’re really sorry to say but if you buy from a fake site or shop, we’re not able to help to recover your money. In addition, buying fakes / counterfeit Smiggle products means:

  • you will not get Smiggle’s trusted quality
  • you may be unknowingly funding criminal networks that rely on these kinds of sales to support their activities
  • you may be supporting factories that ignore workplace rights, health, safety & environmental standards
  • you risk having your purchases seized and destroyed by customs, leaving you with nothing to show for your money

Smiggle is committed to the highest standards of ethical conduct and responsible sourcing practices. For more information about our work in understanding where our products come from and how our products are made, please visit our “Better Practices” page.

How you can help us report scam activity

We work with a third party to remove fake products from online marketplaces, websites & social media channels, so that only genuine Smiggle items are available.

If you come across fake or replica versions of our brand online, or suspect a website may be a scam, let us know by emailing us at the address below:

brandprotection@smiggle.com.au

Please provide as much information as possible, including links to any sites.

You can also report fraudulent activity to the government as follows: