At Smiggle, we’re passionate about getting kids excited about school and fostering a life-long love of learning. We also believe in the power of positivity, encouraging our young fans to believe in themselves, express their individuality and most importantly, be kind to others!
We take immense pride in supporting communities, charities and initiatives that help families and children in need, especially whilst they’re on their educational journey. Here’s just some of the remarkable organisations Smiggle currently supports. We’d love for you to get involved too!

KidsCan is a New Zealand charity dedicated to helping Kiwi kids in need. They believe education offers a pathway out of poverty, and know children can’t learn if they're cold, wet, or hungry. By providing shoes, clothes, nutritious food and health items through schools and preschools nationwide, KidsCan aim to give every child the fair start they deserve.
Smiggle proudly raises funds for KidsCan, through the sale of our Choose Kindness Keyrings, with all profits supporting these programmes:
Food Programme: Kids can’t learn when they are hungry. Each year, KidsCan provide more than 5 million items of food and 3 million nutritious lunches to New Zealand children experiencing food insecurity.
Clothing programme: We know that on cold, rainy days some kids do not come to school. Or they turn up wet, shivering and unable to learn. KidsCan provides brand new warm jackets and sturdy quality shoes and socks so that kids arrive at school warm and dry, no matter the weather.
Health programme: Kids can't learn if they are unwell or uncomfortable. KidsCan’s basic health items help keep them healthy, confident and able to focus in class. KidsCan provides more than 51,000 bottles of headlice treatment and combs to partner schools each year.






Smiggle is proud to be a long-standing official charity partner of anti-bullying organisation Dolly's Dream in Australia. Since 2020, we have partnered up with Dolly’s Dream to spread awareness about the importance of Kindness. We believe every kid should feel safe and confident, especially at school.
Together, we have created a range of Choose Kindness products where all profits go to supporting Dolly’s Dream anti-bullying programs.
Dolly’s Dream Support Line A free and confidential bullying and mental health support line where no referral is needed and is open 24/7 to anyone who needs support. Call 13 DOLLY to connect with a qualified counsellor.
Dolly’s Dream Workshops A range of online safety and anti-bullying workshops that aim to give young people, parents, careers and teachers the tools to respond with kindness and resilience.
Dolly’s Dream Cyber Safety App A free cyber safety app which provides families with trustworthy, practical resources to help them confidently navigate the digital world.
Dolly’s Dream Bullying Support Hub A free online information hub where the research has been done for you. Read about the most trusted information sources about online safety and bullying.






The Alannah and Madeline Foundation is an extraordinary not-for-profit organisation in Australia that is dedicated to helping children and young people live free from violence and trauma wherever they live, learn and play. Through care, prevention and advocacy, they fight for a child’s right to be safe, so their future is strong.
The Alannah & Madeline Foundation’s best-known symbols of support are their Buddy Bags. Buddy Bags are backpacks thoughtfully packed for vulnerable children across Australia experiencing crisis, trauma, or doing it tough in emergency foster care. These children often arrive scared and alone, separated from parents or siblings, with nothing more than the clothes they are wearing. When they open their Buddy Bag, the first thing they see is a teddy bear, followed by essentials from a toothbrush and toothpaste to PJs, underwear and educational products.
Smiggle is proud to be one of the Foundation’s Official Buddy Bag Partner. Since 2019, Smiggle has provided complimentary products for inclusion in the Buddy Bag program, and from 2023 has expanded its support by manufacturing and supplying 15,000 Giggle backpacks to be used in the Buddy Bag Program.
For children in need one backpack can mean the world.

The Diana Award is proud to be the only charity set up in memory of Diana, Princess of Wales and her belief that young people have the power to change the world. The Diana Award’s mission is to empower young people to lead that change through a range of initiatives which unlock children’s potential, inspire action and create opportunities, ensuring that no young person is left out or left behind.
The Diana Award Anti-Bullying Programme engages young people, parents, and teachers in a united effort to reshape attitudes, behaviours, and the very culture surrounding bullying. By empowering kids through targeted school programmes, they equip them with the skills and confidence needed to confront bullying head-on, whether it occurs online or offline.
Smiggle and The Diana Award have created a range of Choose Kindness products where all profits go to the Diana Award’s Anti-Bullying Programme.




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